NOV. 4 | 7:00PM ET
Communicating the Business Impact of Your Design Decisions
Designers tend to present what they made, not how they think. But your business stakeholders are listening for the rationale: what problem you’re solving, the metrics you’re influencing, and the evidence behind your decisions. We’ll cover how to make and defend design decisions in product and business terms, quantify research such as a usability test, and demonstrate impact when there’s no hard ROI (including side projects and portfolio work). This talk is aimed at junior and mid-level designers, but relevant to anyone who needs to show impact.
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