Gain confidence using product data to run experiments, justify decisions with business impact, and win over stakeholders. Now updated to reflect how teams collaborate with AI.
Course Summary
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Have questions about the course?
About this Course
Data is the foundation of effective product and UX design, empowering designers to create products that precisely address user needs and ensure their journeys are the right ones. As AI changes how teams do this work, these skills matter more, not less—they're what connect design to strategy. This refreshed course reflects how designers actually use AI today: to refine hypotheses, interpret data, and shape experiments faster, while keeping the judgment that decides what's worth doing.
HYBRID COURSEFORMAT
Complete lessons on your own time each week and then meet live weekly in peer group sessions
HANDS-ONPROJECTS
Put theory into practice by analyzing and acting on sample data sets
PEER GROUPSESSIONS
Scheduled sessions let you get peer and mentor feedback on your work
THE DESIGNLAB HAPPINESS PROMISE
If you’re not a fan of the course and you’ve fully participated, get your money back within 7 days of finishing.
Read more here.
Made for Design Professionals
Data-Driven Design was created for mid to senior level designers looking to level up their data proficiency – and their career.
PRODUCT DESIGNERS
Learn to better leverage data in your design process, run quantitative experiments, and align your work with business goals.
DESIGN LEADERS
Elevate the perceived value of design in your org by integrating data-driven insights into your strategic recommendations.
DESIGN TEAMS
Gain a shared understanding and vocabulary around data across the team, and build a culture of data-driven decision making.
Master the Use of Product Data & UX Analytics
YOU WILL LEARN
Mentor-Led Peer Group Sessions
Your cohort will be matched with an experienced professional designer with a demonstrated expertise in data-driven design. They’ll guide your group’s progress and provide 1:1 feedback on your project work to help make sure your learning experience is an incredible one.
Bringing Measurable Value to UX Design
Discover how Kathy Mirescu, Senior UX Design Manager at Salesforce, used our Data-Driven Design course to refine her team’s practices and better demonstrate measurable value to her org.
Data-Driven Design Course Curriculum
BUSINESS VALUE OF DATA-DRIVEN DESIGN
Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.
Using Data in New Product Development
Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.
ITerating products with data
Learn best practices for continuously improving digital products through usage data and data-informed experimentation.
Growing Products through Data-Informed Experiments
Understand what metrics matter most for growing and scaling products, and how to design a data-informed growth experiment—making the calls on baseline, primary metric, and test type while AI handles the arithmetic.
Overcoming Real-World Obstacles
Understand common challenges that teams face when running experiments, and how they move through them.
PResenting
with data
Learn how to structure your interactions with different stakeholders to build trust and confidence in your work.
Have questions about the course?
What Students Say
“I really liked the material… 10/10 for quality content.”
-Beatriz Ramos, Product Designer, Personify
“...extremely valuable and applicable to my ongoing work.”
-Rachael SHAW, UX Designer, CNH Industrial
“The information provided in the course was easily digestible yet robust –and I liked the weekly sessions where I could talk to other designers and my mentor as well as receive feedback on my work.”
-Adrienne Harris, UI Designer, Yext
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"[My mentor] Stefan was great! He was very knowledgeable and generously shared his knowledge."
-Hope Elston, Digital Growth & Innovation, Mary Kay Global
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-Beatriz Ramos, Product Designer, Personify
-Hope Elston, Digital Growth & Innovation, Mary Kay Global
-Rachael SHAW, UX Designer, CNH Industrial
-Adrienne Harris, UI Designer, Yext
Our Students, Alumni, and Mentors Work at Top Companies Around the World
Frequently Asked Questions
This course is for professionals who’ve worked in a UX/UI design role for at least 3 years, and already have some experience in designing and shipping digital products. If you’re just starting out in UX/UI design, then you should consider our UX Academy Foundations course.
Yes—this is a refresh of our proven Data-Driven Design course, not a new program. You still get the same core fundamentals, six-unit structure, and weekly peer groups. What's updated is how the work gets done: you'll collaborate with AI on hypotheses, analysis, and experiment design, while building the judgment to know when AI is wrong.
This course will help make you a more effective partner to data-minded stakeholders in your organization, such as your leadership team, product management, engineering, and data analytics. After taking this course, you’ll be stronger at using data to make design recommendations and influence feature prioritization in your product backlog. Plus, with improved experimentation skills, you’ll be able to propose and construct experiments that’ll help you prove the value of design improvements. All of these skills will help you create more impact in your role as a UX/UI designer.
Yes. Students who successfully complete Data-Driven Design may request that a Certificate of Completion be sent to them via email.
After you enroll in the course, you’ll be emailed a link to confirm the course details and select your peer group time. Typically, peer groups are held several days throughout the week at 12pm ET (9am PT) and 6pm ET (3pm PT).
You’ll meet with your peer group on the same day and at the same time each week of the course.
The Peer Group Sessions in Data-Driven Design meet weekly for 90 minutes.
We currently offer discounts for veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course. To learn more, contact our admissions team.
If you're interested in bundling this course with other advanced courses, you can save $200 for 2 courses, $375 for 3 courses, or $600 for 4 courses. To get started selecting your course bundle, go here.
Students should expect to spend 4-5 hours per week on course work including time for self-paced lessons, practice projects, and peer group sessions. The following milestones will exist each week:
- Sunday: New content is released.
- Wednesday, Thursday, or Friday: Participants will meet with their mentor and peer group
- 48 hours after meeting with your peer group you should submit your project work on the platform
- 48 hours after submitting your project work you’ll receive feedback on your work from your mentor.
You can also unlock the next unit early by completing all lessons and project work ahead of the deadline.
You’ll have some flexibility on when you complete coursework, but you should plan to have a first draft of your project complete before your peer group session each week.
Data-Driven Design is backed by The Designlab Happiness Promise. After you've fully participated in the course, if you're not satisfied you can get your money back. Read more here.
Absolutely! Many of our students’ tuition is sponsored by their employer. If you have any questions about how to do this when you’re enrolling for the course, please reach out via our Help Center contact form for more information or contact our admissions team.
Also, to help you with requesting reimbursement, feel free to copy / paste / edit the below email text:
Hi {Manager Name},
I’m writing to you about a course called Data-Driven Design that I’d love to enroll in using my learning & development budget. The course is on Designlab, a platform that’s trained thousands of UX / UI / Product Designers who work at companies like Netflix, Amazon, and Google.The course is designed to:
- Improve my ability to propose and construct experiments that help benchmark and measure the value of design improvements
- Strengthen my ability to use data when making design recommendations and prioritize the product backlog
- Be a better partner to data-oriented stakeholders around the organization
The course format was specifically set up with working designers in mind, and is a mix of asynchronous lessons, hands-on project work, and weekly peer group sessions facilitated by an expert in data-driven design. These peer group sessions will not only allow me to get direct feedback on my work, but also network and learn from peer designers at other organizations.The course costs 999 USD, and you can check out the course details here.
Thanks,
{Your Name}
We’re happy to work with a team or company. Feel free to enroll everyone here or book a call with our team for more information on multi-seat discounts, custom trainings, and more.
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Ready to take your career to the next level?
Enroll today and only pay once you cohort begins, or speak with your Admissions team to get answers to any questions you might have
