Events Hub

Design as Strategy: From Established Brands to Innovative Startups

Designlab mentor and entrepreneur, Samantha Clark, will discuss how design serves as a core part of business, not just a visual layer. She'll share practical examples from her work with large tech brands like Google and Apple as well as in-house examples from direct-to-consumer brands and her new YC startup, Pointhound, showing how strategic design thinking directly impacts business growth and user engagement.