We've been thrilled by the reception to the AI Product Design Certification. Since launch, we've had a steady stream of calls and emails from people who are genuinely excited to get started — and one theme keeps coming up.
We built this program to be flexible on purpose. Every course stands on its own, and there's no single rigid path through it. But a lot of you have told us that flexibility without guidance can feel like a different kind of hard: when you can do things in almost any order, it's not always obvious what the best order is, or how to fit the pieces around a full-time job and a set of cohort dates that are still filling in.
So this is our attempt to clear that up. Below you'll find how the program is structured, the one real rule you have to follow, our rules of thumb for sequencing, and an explanation of the two formats — courses and camps — so you can plan a path that actually fits your life. At the end, in a regularly updated addendum, we've laid out concrete, dated tracks for anyone who'd rather just be told exactly what to take and when.
And if you'd still like to talk it through, you can always hop on a call with us. This is just here to make planning easier from the start.
The one hard rule
Everything else is a recommendation. This is the only requirement: you must complete all of the courses in your track before you begin the capstone. That's three courses for the Design Track and four for the Design + Build Track. Beyond that, the order is up to you — and you'll get a lot out of the program regardless of how you sequence it.
The two tracks
The certification comes in two tracks:
The Design Track is for designers who want to integrate AI into their design practice — using AI to work faster and better, and learning to design AI-powered experiences. It's three courses plus the capstone.
The Design + Build Track is everything in the Design Track plus the ability to actually build what you design. It adds a fourth course focused on vibe coding with the latest AI coding stack, for a total of four courses plus the capstone.
How the program is structured: courses vs. camps
The certification is made up of two formats, and understanding the difference is the key to planning your path. Both run over four weeks. The difference is how the work is distributed across those weeks.
Courses — AI for UX Design and Designing AI Products — are spread across each week. You'll have a roughly 90-minute lecture on Mondays, async work to do on your own time during the week, and a peer group session (usually Wednesday or Thursday). The lectures can be watched async if live timing doesn't work for you, though you'll get a bit more out of attending in real time. We do encourage you to attend the peer groups — that's where a lot of the value comes from.
Camps — AI Prototyping Camp and Vibe Coding Camp — concentrate into a handful of live sessions over the same four-week span: roughly four to five sessions totaling about 12–13 hours of live time, with some light homework in between. More live hours, a more intensive rhythm, same four weeks.
Because this program is built for working professionals, most people take one course or camp at a time. That's the happy path, and it's very doable alongside a full-time job — it gives you the room to actually absorb each piece. (More on going faster below.)
How to sequence it: our rules of thumb
You can take these courses in many different orders and still get a lot out of them. That said, here's how we'd think about it.
The best single starting point is AI for UX Design. It's the natural front door to the program. Designing AI Products also works well as a starting point if you'd prefer to begin there.
For the courses related to "using AI to design," the most natural progression is AI for UX Design → AI Prototyping Camp → Vibe Coding Camp (the last only if you're on the Design + Build Track).
Designing AI Products is a bit of its own thing, and can slot in flexibly. It's about designing AI products — how to design AI-powered experiences — as opposed to using AI to do your design work. Because it lives somewhat separately from that progression, you can take it early, late, or anywhere it fits your schedule.
Can I stack courses to go faster?
You can — with a caveat.
Because camp live sessions and course lectures mostly don't conflict, it's possible to run one camp and one course concurrently. We've recommended exactly this to a few people who wanted to move quickly.
But this isn't the default we recommend. Overlapping courses is for people who are genuinely ambitious about pace — those who aren't working full-time, or who are ready to devote substantial time to the program. For most working professionals, the standard one-at-a-time path is the happy path. We don't recommend overlapping in a major way; a little overlap is fine, but the goal is to give each course the time it deserves.
The capstone
The capstone is the final project, and you start it once you've completed all the courses in your track.
Plan for roughly the same effort as one of the courses — about four weeks is a good default, though you can go faster or take longer. You'll have mentor sessions along the way, and we'll review and approve your work. But the capstone isn't about clearing a bar to graduate. It's genuinely you get what you put into it — if you want to be ambitious and build something really cool, we encourage that wholeheartedly.
A note on cohort dates
New cohorts are added on a regular basis. If you don't see a date that works for you yet, you can hold off on enrolling in a specific cohort when you enroll for the program as a whole — you'll be given a course credit that you can use at any time within 12 months of enrollment.
Addendum: Recommended tracks with current cohort dates (updated June 26th)
This section reflects currently scheduled cohorts and is updated regularly. Dates may change, and new cohorts are added on an ongoing basis. If you're on the Design Track, simply skip the Vibe Coding Camp step in the Design + Build tracks below.
We've laid out two speeds: a Standard path, which we recommend for most people (especially anyone working full-time), and an Accelerated path for those not working full-time or ready to devote substantial time to the program.
Standard speed
Design Track
- AI for UX Design — July 10 cohort
- Designing AI Products — August 7 cohort
- AI Prototyping Camp — September 14 cohort
- Start Capstone — early October
Design + Build Track
- AI for UX Design — July 10 cohort
- Designing AI Products — August 7 cohort
- AI Prototyping Camp — September 14 cohort
- Vibe Coding Camp — September 24 cohort, or the November cohort (neither is open for enrollment yet, but both are planned)
- Start Capstone — upon completion of Vibe Coding Camp
Accelerated speed
Recommended only for those not working full-time, or who are ready to devote substantial time to the program.
Design Track
- AI for UX Design — July 10 cohort
- AI Prototyping Camp — July 13 cohort
- Designing AI Products — August 7 cohort
- Start Capstone — early September
Design + Build Track
- AI for UX Design — July 10 cohort
- AI Prototyping Camp — July 13 cohort
- Designing AI Products — August 7 cohort
- Vibe Coding Camp — August 11 cohort
- Start Capstone — mid-September
Ready to get started? Enroll now. Have additional questions? Set up a call with our team.
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