AI for the
Lean Marketer
Build practical, AI-powered marketing workflows you can use immediately. Designed for lean teams and hands-on operators. Enroll in our inaugural cohort and save $250. Join our informational webinar to learn more.
Program Summary
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About AI for the Lean Marketer
There’s no shortage of advice about AI tools and how marketers should be using AI—but much of it is either a poorly disguised sales pitch for a new tool, too shallow, or disconnected from the realities of day-to-day marketing work. For marketers focused on getting stuff done and driving results, that noise can quickly become overwhelming.
AI for the Lean Marketer was built to cut through it. This hands-on workshop series focuses on AI-powered workflows that are already saving marketers time right now—not speculative future use cases or basic “AI 101” explainers.
Across four focused sessions, you’ll learn how experienced practitioners are using AI to tackle real marketing problems: clarifying positioning, creating brand-consistent visuals, improving search performance in an AI-driven discovery landscape, and turning one strong asset into a multi-channel campaign. The emphasis is on reusable workflows, prompt frameworks, and systems you can apply immediately—whether you’re a generalist at a startup, part of a small growth team, or working inside a larger organization that wants to operate with lean-team speed.
Whether you’re a marketing generalist at a startup, part of a small growth team, or working inside a larger organization, AI for the Lean Marketer will help you move faster, work smarter, and apply AI in ways that make an immediate difference in your day-to-day work.
Why We Built This Program
At Designlab, we’ve spent the last two years building hands-on AI programs for designers—and watching how quickly those tools moved from “interesting” to indispensable. As a marketer who’s spent most of my career at startups and small teams, I kept asking the same question: where does AI actually help marketers today?
The problem wasn’t a lack of ideas. It was the opposite. There’s an overwhelming amount of advice about AI for marketing—much of it abstract, repetitive, or disconnected from real workflows. So we set out to curate something different: a series focused on the places where AI is already making experienced marketers faster, more effective, and more creative.
Instead of covering everything, we went looking for people who are deeply fluent in a few highly practical workflows—things you can take back to work and use immediately. My hope is that you leave this series energized, confident, and equipped with systems you’ll keep using long after the sessions end.
—Cam Lay, VP Growth, Designlab
Who It’s For
AI for the Lean Marketer is built for marketers who are actively doing the work—and want better systems for getting more done with less. It’s designed for people who already understand marketing fundamentals, but want practical, modern AI workflows they can apply immediately across strategy, execution, and distribution.
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This workshop series is especially well-suited for:
MARKETING GENERALISTS & OPERATORS
Marketers at startups, scale-ups, or agencies who wear multiple hats and need to move quickly across positioning, content, visuals, and distribution—without relying on large teams or specialized roles.
LEAN TEAMS WITHIN LARGER ORGANIZATIONS
Marketers at bigger companies who want to operate with startup-level speed and efficiency—using AI to streamline workflows, reduce bottlenecks, and get more leverage from existing resources.
FOUNDERS & ENTREPRENEURIAL MARKETERS
Founders, operators, or solo builders who are deeply involved in marketing and want proven, non-fluffy ways to use AI to sharpen messaging, create assets, and drive organic growth—without starting from square one.
Across all of these roles, this series is for people who value hands-on learning, care about real outputs, and want workflows that work in the real world—not just ideas that sound good in a slide deck.
Session Schedule
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Meet the Instructors
Tata Maytesyan
Tata Maytesyan is a growth and marketing strategist with 15+ years of experience helping startups and scale-ups drive sustainable growth through customer insight, positioning, and AI-powered marketing systems. She’s worked with brands like Nike, Picsart, and Deloitte and previously led sold-out courses and talks related to AI in marketing.
DJ Kim
DJ Kim is a digital artist and creative technologist focused on AI-powered creative production. Based in New York, he works with the FLORA team to develop and optimize pipelines for design, filmmaking, and VFX. He brings over seven years of professional video production experience and a background spanning AI-driven visual effects, computer vision, and interactive work.
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Rasheed Badawi
Rasheed Badawi is a senior AI Search and Growth Marketing leader with 10+ years of experience across SEO, AI-driven marketing, and digital strategy in Ecommerce and B2B. He currently leads GenAI and LLM Search Optimization initiatives at Salesforce, focusing on how brands are discovered and trusted across AI-powered search experiences like ChatGPT and Google AI Overviews.
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Jerome Clark
Jerome Clark is a fractional CMO and brand marketing executive with 20 years of experience leading global brand strategy for companies like L'Oréal, Revlon/Elizabeth Arden, and Groupe SEB. As a consultant to SMEs, he helps lean marketers do more with less—using AI to work more efficiently, amplify impact, and execute strategic branding and digital marketing initiatives.
Showcase Your Work
Earn a certificate of completion when you attend all sessions of Vibe Coding Camp, and display it proudly on LinkedIn.
Frequently Asked Questions
AI for the Lean Marketer is best suited for experienced marketers who are actively doing the work and wearing multiple hats. That includes marketers at startups or small teams, agency marketers who need to move across strategy and execution, and entrepreneurs who are deeply involved in their own marketing.
It’s also a strong fit for marketers at larger organizations who want to operate with a leaner, more hands-on mindset—using AI to move faster, reduce friction, and get more done without relying on large teams or complex processes. This program assumes you already understand marketing fundamentals and want to apply AI to improve how you work.
We assume most participants will have experimented with tools like ChatGPT or other AI products, but may not yet have reliable, repeatable workflows.
This series is designed to help you move from casual experimentation to more structured, effective ways of using AI in your day-to-day marketing work.
While the series is designed with marketing generalists in mind, specialists often benefit from understanding how adjacent workflows fit together.
If you’re open to learning outside your core focus area and want a more holistic view of how AI can support strategy, execution, and distribution, this series will be valuable.
AI for the Lean Marketer is comprised of 4 days of live sessions across four weeks, with each day's session(s) lasting about 3 hours. Each session is instructor-led and hands-on, combining demos, guided practice, and plenty of time to experiment with the tools yourself. In addition to the live sessions you'll also have access to a Slack Community where you can connect with other participants and ask followup questions of the instructors.
We’re currently finalizing the exact list of tools used across the sessions. All enrolled participants will receive a detailed rundown of any recommended tools 1–2 weeks before the program begins, so you’ll have time to prepare.
In general, you should expect to sign up for a handful of AI tools, most of which offer free accounts or free trials. We intentionally try to limit required paid tools and, where possible, work with tool providers to make access easier for participants.
At a minimum, we recommend having access to a ChatGPT Plus (Pro) account, as it will be used across multiple sessions. Beyond that, we aim to keep any additional setup lightweight and accessible—and we’ll be clear in advance about what’s required versus optional.
Yes. Students who attend all sessions and/ or watch session recordings will receive a Certificate of Completion, which can be accessed from within the Designlab platform.
We are currently offering $250 off the price of enrollment for the inaugural cohort of the course. Discount will be automatically applied at checkout off the full price of $999.
We strongly recommend attending live for the best experience—but if you can’t, replays will be available for all sessions.
AI for the Lean Marketer is backed by The Designlab Happiness Promise. After you've fully participated in the course, if you're not satisfied you can get your money back. Read more here.
Absolutely! Many of our participants use their company’s learning and development budget to attend our programs. If you have any questions about how to do this during enrollment, please reach out via our Help Center contact form.
To make things easier, feel free to copy/paste/edit the email template below when requesting approval or reimbursement:
Subject: Request to Use L&D Budget for AI for the Lean Marketer
Hi {Manager Name},
I wanted to share a program called AI for the Lean Marketer that I’d like to attend using my learning & development budget. It’s offered by Designlab, a leading AI & design education platform that’s trained thousands of professionals at companies like Netflix, Amazon, and Google.
The workshop series is designed to help me apply AI in very practical ways to core marketing work, including:
- Clarifying positioning and messaging using structured AI workflows
- Creating brand-consistent visuals and campaign assets more efficiently
- Adapting SEO and organic discovery approaches for AI-driven search
- Building repeatable workflows to work faster and get more leverage from existing resources
The program runs across four live, hands-on sessions that combine instruction, demonstrations, and guided exercises focused on real-world marketing workflows. All sessions are recorded, so I can revisit the material and apply it directly to my day-to-day work.
The full cost is $999 USD, and you can check out the full program details here.
Thanks,
{Your Name}
We’re happy to work with a team or company. Feel free to enroll everyone here or book a call with our team for more information on multi-seat discounts, custom trainings, and more.
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Learn Leading AI Marketing workflows
Enroll now to save your spot in the inaugural cohort and save $250 — or schedule a call with our team to learn more.
