In AI for Visual Design, students learn how to combine strong visual design principles — creative vision, storytelling, cohesive branding — with today's leading AI tools to create polished, production-ready work.
Throughout the course, they use AI to develop complete creative campaigns, from concept development and visual identity to image generation, motion, and production-ready assets.
Here are several recent projects created by students in the course. From creative directors and agency founders to motion and UX designers, each brings their own perspective while using AI to expand what's possible in their creative process.
Monica Rodriguez
Monica Rodriguez is a lead motion designer for TV service Philo and has collaborated with brands including Google, Facebook, and Cisco.
Because her work already centers on motion, she joined AI for Visual Design to explore how AI-powered image-to-motion workflows could expand her creative process.
Her project, Pato Chulo, is a playful sparkling water brand with a "bilingual swagger that bridges cultures." She used style and image references to generate a consistent collection of campaign images, then transformed those stills into motion-ready assets for video generation. The result is a vibrant campaign built for digital storytelling.
Monica describes AI for Visual Design as a "crash course" in creative AI. By learning image-to-motion workflows that complemented her existing expertise, she left with practical techniques she can apply in her real work.
Hezi Imbar
Hezi Imbar enrolled in AI for Visual Design to understand how AI fit into his work as a Lead UX/UI Designer at Comcast.
Rather than learning individual tools, he learned to orchestrate multiple AI design tools within a single workflow that balanced exploration with creative control — using AI to generate a cohesive visual identity across a full campaign of images, assets, and video.
For his final project, Hezi created UNIQ, a conceptual fashion campaign that celebrates bold self-expression, blending elegance with "playful absurdity." The campaign, brought to life through surreal scenes, vibrant colors, and poetic movements, demonstrates what he calls "creative direction with AI."
Through the project, Hezi refined his ability to evaluate AI outputs, ensuring every asset felt intentional, consistent, and on brand. More importantly, he left with a repeatable creative process and a case study showing modern AI skills.
“Professional AI work isn’t just about knowing how to use individual tools. It’s about designing systems that make those tools reliable, strategic, and scalable.”
Djeimys Souza
Lead AI Designer at Kinship and founder of Dynamic Digital, Djeimys (James) Souza brought years of experience in creative direction and brand systems to AI for Visual Design. His work focuses on building scalable creative systems that combine strategic thinking with visual storytelling.
For his final project, James created Crocs Court Couture, a campaign concept that imagines the pickleball court as a stage for self-expression. James began by developing a creative brief that defined the campaign's strategy, messaging, and visual direction. From there, he used AI to bring the concept to life through a collection of campaign assets, establishing a consistent look and feel across every touchpoint.
The result is a polished concept with a clear visual identity that could naturally extend across social media, advertising, and video.
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Mona Kim
Mona Kim is founder and creative director of Mona Kim Projects, an award-winning studio that designs immersive brand experiences, exhibitions, and narrative environments for clients spanning fashion, beauty, museums, and cultural institutions. Her work blends artistic vision with strategic storytelling to create memorable experiences across physical and digital spaces.
In AI for Visual Design, Mona explored how AI could extend her creative direction process while maintaining the refined visual language her studio is known for.
Her final project, OO, is a conceptual fragrance campaign inspired by nature and the understated elegance of a contemporary art institution. Using photography-inspired compositions and seasonal visuals, she developed a sophisticated brand identity that communicates mood as much as product.
Rather than using AI to only generate images, Mona treated it as a creative partner — exploring atmosphere, visual consistency, and campaign storytelling to produce a batch of assets that reflects the craftsmanship and restraint of luxury branding.
Honor Newman
Experience and multimedia designer Honor Newman designs immersive brand environments that span both physical and digital spaces. Her work combines scenography, moving images, and AI-driven visual systems to create narrative experiences.
For her final project, Honor developed a reusable AI campaign system for the outdoor apparel brand Fjøll.
She focused on building a workflow that balanced creative flexibility with consistency, carefully selecting AI tools and structuring each step to produce reliable, brand-aligned outputs. Through the project, Honor produced a collection of apparel, poses, scenes, and style references that is ready to team handoff and can be used to generate future campaign-ready stills and motion assets.
"Throwing a prompt into an AI generator is one thing; building reliable, reusable visual design campaign workflows is another. That's what I learned on this course, and it has changed the way I use AI as a tool."
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