What Do UX Designers Do?
UX designers work to make the experience of technology better for the user (often customer). They manage and improve the interface, text, usability, and many other aspects of an app, website, physical product, or service to create a more pleasing and successful experience.
A UX designer’s role is to put the user first. They make technology more accessible and more fun to access, and they make products simpler to use so users can get the results they want in faster and better ways.
On top of this, UX designers must collaborate closely with other design team members and colleagues across the wider organization, including software developers, managers, and stakeholders. They always keep the end user in mind, putting the ideal user first and informing other team members what is best for them. These insights are based on objective sources of information, including:
- UX Strategy: Creating an overall plan that has been carefully developed to deliver value to the user and fulfill the organization’s objectives.
- UX Research: Using several techniques to gather data on user needs, behavior, motivations, and more.
- UX Testing: Observing users interacting with the product or service—or getting feedback from remote users.
While designing to satisfy the user, a UX designer asks questions in parallel such as:
- Does this advance my organization’s mission?
- Is it aligned with our primary objectives?
- Can it support our business model?
- Will it increase our income?
- Can it attract repeat customers?
Projects and Tasks of a UX Designer
Besides the general roles and responsibilities of a UX designer, aspiring designers are interested in the wide variety of projects they can work on. There are dozens of kinds of projects, including mobile apps, websites, or a software suite. Alternatively, you could work on a voice command interface or VR hardware, and you might even design a service, such as a hotel check-in process.
What about the actual day-to-day activities of a UX designer? Most of the tasks of a UX designer involve a combination of the following:
- Arranging information on a website
- Coming up with personas of different users you will design for
- Interacting with test subjects during UX testing
- Gathering UX research (e.g., surveys) from users or test subjects
- Building a prototype or wireframe of a website or app
- Creating a flowchart of how a user will navigate through a product
- Writing the text for each part of a digital interface (UX writing)
Above all, UX designers stay committed to a project from start to finish and even continue working on it after it’s launched. If you’re interested in becoming a UX designer, be prepared to gather feedback from real customers, then change your product or service and release new versions. This ongoing process can be both challenging and rewarding as you see your vision realized.