What Are UX Research Methods?

UX research methods are the techniques used to gather quality data about user experiences. To successfully design and improve the user experience of a product or service, UX researchers must collect both qualitative and quantitative data from real users.

But what are UX research methods? There are a wide variety of different UX research methods used in different circumstances which include: 

  • Focus Groups: Discussing usability with a group that answers questions about their ideas, needs, and attitudes.
  • Usability Testing: Giving test users a list of tasks to perform with a product. Users may test a product remotely or in a facility with a moderator guiding them. 
  • Contextual Interviews: Observing users in their own homes, workspaces, or other typical contexts, rather than an organization’s facility, to see how they naturally use a product.
  • Interviews: Asking questions of a single user at a time to find that user’s needs, ideas, attitudes, and experience of the product or service.
  • Card Sorting: Presenting users with movable pieces of a website’s information, encouraging them to rearrange the information into their preferred structure.
  • First Click Testing: Observing where each user clicks first when they want to complete a particular task on a website.
  • Surveys: Sending lists of questions to many users of a website, product, or app to find out more about typical users.
  • Task Analysis: Studying the tasks and objectives users want to perform and achieve with your app, website, or product.
  • Use Cases: Building a description of the ways users interact with a website or product, including the steps they went through to reach their goal.
  • Prototypes: Creating a testable version of a product or website, such as a sketch, model or wireframe.

The more research and testing done early in the design process, the more the design team can create a product that users appreciate from the beginning. Choose a UX research strategy  that includes research methods that fit your budget and timeline to ensure it can be effectively conducted as part of your design process.

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