Duolingo Wins the Super Bowl While Threads Spins Out

Articles, ideas, and news about UX/UI design and related spaces.

Feb 23, 2024
Min Read

📰 3 Design Articles

The Anatomy of a Super Bowl Ad

  • Language learning app Duolingo wanted to create an eye-catching Super Bowl ad—but only had a few seconds of airtime to do it. To bring this goal to life, the team took a creative and highly cross-functional approach. 
  • One of the biggest challenges arose around the integration of the app with when the ad actually ran. The goal was to ping all relevant users with a push notification reminder to “Do their Duolingo” at the same time that the commercial was live. 
  • “Creativity thrives in constraints… The constraint of the five-second spot, plus collaborating with minds from all different teams, adds to the diversification of ideas.”

Why Apple Fans Are Returning the Vision Pro

  • Many Apple stores have seen an influx of Vision Pro returns after its recent initial release, citing issues such as discomfort, eye strain, or bugs with the VR headset. 
  • Individuals who fell in love with the in-store demo are finding that real world use just isn’t quite there. For instance, one customer stated the device made him feel too disconnected from the world around him, while also causing fatigue after he took it off. 
  • “It clearly is the future—but there’s just not enough stuff for it to do right now. The apps just aren’t there… after a couple hours, it’s still something on your face.”

The UX of Threads’ Downfall

  • While Meta’s Threads app started out with a bang, seeing almost 100,000,000 sign ups over two days, the growth of the platform has stagnated significantly. Author Daniel de Mello examines several reasons as to why this may be the case. 
  • One source of friction stems from Threads direct link to Instagram. Users engage with the accounts in varied ways, often preferring to keep their Instagram persona quite different than how they would present on a platform such as Threads or X. This can make it challenging to sustain the shift. 
  • “Thread’s UX lacks anything truly novel. The UI looks sleek, but in terms of functionality, it is a barebones copy of X. There is no difference in organizing principle, no additional and innovative features and nothing exclusive in terms of content.”

💜 Portfolio Inspiration

Sophia Gibaldi, a UX Academy graduate, comes from a highly cross-functional background in landscape design. She brings this skillset to her UX work, a pivot she decided on so she could create impactful design solutions. Many of her projects focus around health and wellness, seeking to streamline services such as booking appointments or finding a doctor who suits a user’s needs.

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Gain confidence using product data to design better, justify design decisions, and win stakeholders. 6-week course for experienced UX designers.