At Optimal Workshop, we're excited to announce our partnership with Designlab, a collaboration that brings our industry-leading UX research tools to UX professionals at all stages of their careers. Whether you're just starting your journey in UX or you're a seasoned professional looking to enhance your research capabilities, this partnership offers valuable opportunities for growth and innovation.
Why UX research platforms like Optimal matter
In today's data-driven world, UX research tools are no longer a luxury—they're a necessity. Here's why:
- Efficiency: UX research tools streamline the process of gathering and analyzing user data, saving valuable time and resources.
- Accuracy: By reducing human error and bias, these tools provide more reliable insights.
- Scalability: Tools allow you to conduct research with larger sample sizes, leading to more robust findings.
- Visualization: Advanced tools offer powerful data visualization capabilities, making it easier to communicate insights to stakeholders.
For example, when Spotify used tree testing to optimize their navigation menu, they saw a 37% increase in successful task completion rates among users. This demonstrates the tangible impact that structured UX research can have on product success.
Why choose Optimal Workshop?
Optimal Workshop isn't just another UX tool – it's your secret weapon for creating amazing user experiences. Here's why UX professionals love us:
- All your UX tools in one place: Imagine having a Swiss Army knife for UX research. That's us. From figuring out how users group information with card sorting to seeing if your app design makes sense with our prototype testing), we've got all the tools you need under one roof.
- User-friendly for everyone: Whether you're just starting out or you're a UX veteran, our tools are a breeze to use. No need for a computer science degree – just dive in and start uncovering insights.
- Your tools play nice together: Our tools don't just work well – they work well together. Combine insights from different research methods to get the full picture of your users' needs and behavior.
- Uncover hidden gems in your data: Our smart analysis features, like the Pattern Finder, help you spot trends and insights you might have missed. It's like having a super-smart research assistant at your fingertips.
- Trusted by the best: Big names like Adobe and Atlassian use our Tree testing tool to make their products easier to use. They've seen major improvements in how users navigate their products – and you can too.
Don't just take our word for it. Many of our users say our Tree testing tool is a game-changer (but we think they all are!). Tree testing helps them quickly check if their website or app structure makes sense to users, leading to happier customers and better business results. See how the world’s best companies use Optimal to create incredible experiences for their customers:
Improving the Xero support experience
Smart research reaps UX rewards for Smart’s Pension app
Benefits for all UX levels
Whether you're just starting your UX journey or you're a seasoned professional, Optimal Workshop offers valuable benefits to enhance your research capabilities and drive your career forward. Our platform is designed to support UX practitioners at every stage, from students and entry-level designers to experienced professionals and enterprise teams.
Let's explore how Optimal Workshop can empower you, regardless of where you are in your UX career:
For UX Newcomers:
- Get your hands dirty with real-world UX tools used by top companies
- Turn classroom concepts into practical skills you can use right away
- Build an impressive portfolio showcasing your data-backed design decisions
For Experienced UX Pros:
- Explore new ways to uncover user insights and behaviors
- Back up your design choices with solid data, not just hunches
- Combine different research methods for a fuller picture of user needs
- Keep your skills sharp and stay ahead in the fast-changing UX field
For UX Teams:
- Work together seamlessly, whether you're in the same office or across the globe
- Ensure everyone on your team is singing from the same research songbook
- Create clear, compelling reports that make stakeholders sit up and take notice
Ready to transform your UX research? Sign up for a free trial today and experience the power of Optimal Workshop firsthand.
Maximizing your Optimal Workshop experience
- Explore the entire platform: Each tool in our platform offers unique insights. Combine methods for a comprehensive understanding of your users.
- Dive into our educational resources: Access our extensive library of tutorials, webinars, and case studies. Sign up to The Academy to continually enhance your research skills.
- Join the community: Engage with other UX professionals in our forums and social media channels to share insights and best practices. Sign up to our monthly newsletter, and come along to our monthly Optimal Insights webinars showcasing global UX leaders.
- Use Optimal with your other digital tools: Our tools integrate with popular design and project management platforms, allowing for seamless incorporation into your existing processes.
Special offers and next steps
For Designlab students: Access Optimal Workshop at a significant discount through Designlab Perks (available by logging into the Designlab platform and navigating to Course Links > Community Perks). This offer is available to both new and experienced designers enrolled in Designlab courses.
For experienced designers: Download our white paper on the Value of UX to get eye-opening insights on the state of UX.
We invite you to jump into your Optimal Workshop account and start exploring. The future of UX is in your hands, and we can't wait to see what you'll create. Welcome to the world of professional UX research—let's shape the future of digital experiences together!
