Wireframe Tips to Elevate Your Web Design Game

Whether you're a UX beginner or a seasoned pro, these wireframes are sure to inspire and help you create stunning web designs.

Joana Almeida
Joana Almeida
Apr 20, 2023
Min Read

Wireframes are widely used in the design process for websites. By utilizing wireframes, you’re able to prototype and test out ideas for a website’s layout and functionality much earlier in the web design process. Ultimately, this leads to a time (and money) savings for your design team and company as a whole. 

In this article, we’re diving into wireframes, how they look specifically in the web design process, and include concrete examples that you can take inspiration from as you tackle your own web page or web app designs.

What Is A Wireframe?

A wireframe is a visual representation of the basic layout of a website or application. It serves as a blueprint that outlines the structure and content of each page, including the placement of various web page elements such as text, images, and buttons.

Wireframes can take many forms, from simple sketches on paper to more detailed digital mock-ups created with specialized software. They can be black and white or color-coded, depending on the needs of the project or the designer's preference.

Projects evolve with time, and wireframes can change to reflect the state of the project. Sometimes they start as a simple black and white sketch to keep the focus on the website’s layout and structure.

Later on in the design process, the wireframe will emerge as a more detailed UI mockup.

An image showing 3 types of wireframes with a rough sketch wireframe on the left, a low fidelity wireframe in the middle, and a high-fideslity wireframe on the right

What Should You Include In A Wireframe?

Wireframes  should include the key elements that make up the user interface. While the specific details of what to include in a wireframe may vary depending on the type of project and the preferences of the designer, there are some general guidelines to keep in mind:

  • Navigation: The location and functionality of the navigation elements of the site should be clear. These include menus, buttons, links, and other interactive elements.
  • Hierarchy and Flow: The wireframe should show the hierarchy of the content on the page and  flow of user interaction. This may include visual cues such as size, color, and placement of elements, as well as directional arrows or other indicators.
  • Content Areas: The main content areas of the page should be clearly defined and labeled. These include headers, footers, sidebars, and main content sections.
  • User Interface Elements: Wireframes should include all the user interface elements that will be present on the page, such as form fields, buttons, dropdown menus, checkboxes, and other interactive elements.
  • Annotations: The wireframe should include annotations or notes that provide additional information or context for the design. These may include explanations of design decisions, descriptions of user interactions, or instructions for developers.
  • Placeholder text and images: A low-fidelity wireframe often includes simple placeholder text and images, rather than finalized copy or branded imagery and illustrations.

A good wireframe should provide a clear and concise representation of the design, while leaving room for flexibility and iteration during the development process. It should be easy to read and understand, and should convey the most important aspects of the design without getting bogged down in unnecessary detail.

Why Is Wireframing Important?

Wireframes are an essential part of the web design process because they allow designers to plan the layout and functionality of a website in a way that’s easy to change and experiment with. They help identify potential usability issues and ensure that the site's content is organized logically and intuitively, providing a blueprint for the final product.

Here are the top reasons why wireframing is important:

1. It Helps To Visualize The Layout And Functionality Of The Website

Wireframes allow designers to visualize the website's overall structure  and how the different elements will be arranged on the page. This helps ensure that  the website's layout is optimized for usability and user experience.

2. Saves Time And Money

Wireframing helps to identify any issues with the website's design early on in the process, potentially saving both time and money. By catching problems early, designers can avoid making significant changes later in the design process, which can be costly and time-consuming.

3. Facilitates Communication

A wireframe is a visual tool that provides a common language for designers, developers, and clients to communicate and collaborate on the design of a website. This ensures that everyone involved understands the project's scope, can provide clearer feedback, and reduces the risk of misunderstandings or miscommunication.

4. Focuses On User Needs

Wireframes help keep the focus on the user's needs by prioritizing the placement of key information and ensuring that the website is intuitive and easy to use.

5. Enables Iterative Design

Wireframes provide a framework for iterative design, allowing designers to make changes and refine the design as they receive feedback from clients and users.

How To Wireframe: Examples

Let's take a look at various types of wireframes and talk about when they should be employed.

1. Hand-drawn Wireframe

When to use: At the start of a project, when trying to quickly iterate ideas for page layouts.

Hand-drawn wireframes are a low-fidelity, free-form way of creating a basic visual representation of a web page. They are usually created on paper but can also be created using digital drawing tools like Freehand

Despite their simplicity, they can be a valuable tool in the design process.

Hand-drawn wireframes can be created quickly and without the constraints of specific software or templates. This makes them a useful tool in the initial stages of a project, allowing designers to sketch out ideas and explore different layouts and arrangements quickly.

Because they are simple and quick to create, designers can easily share them with clients, developers, and other stakeholders to get feedback and make revisions. But they should take care when doing so, as their lack of precision and detail may need to be clarified for people who are more accustomed to seeing more detailed mock-ups.

An example of a hand drawn wireframe made of lines that are not straight

2. Low-fidelity Wireframe

When to use: In the early stages of the product design process, when trying to get feedback from clients, members of the development team, or user testing.

Low-fidelity (or low-fi) wireframes are rough sketches that help lay out a website's basic structure. The low level of detail of a low-fi wireframe is typical of the hand sketches that we already mentioned … but they are also typically seen in the initial wireframes created with a design tool

Low-fidelity wireframes can be created quickly and easily, allowing designers to experiment with different layouts and ideas without getting bogged down in details. This makes them a valuable tool for early-stage brainstorming and collaboration, as they can be created and modified on the fly during meetings or design sessions.

A low-fidelity wireframe typically includes only basic elements, such as boxes for content, labels for navigation, and simple icons or images to represent key elements. It may also include notes or annotations to clarify the intended purpose or functionality of different elements.

By stripping away unnecessary details and focusing on the core structure of the design, designers ensure that the structure of the website is easy to use and navigate—and that key content is highlighted and easily accessible.

While hand-drawn wireframes are usually very sketchy and unaligned, low-fidelity wireframes tend to feature premade elements scaled to their needed size that are aligned to a geometrical grid. Low-fidelity wireframes are better at communicating the final layouts of pages with appropriately sized elements, while hand-drawn wireframes are better for experimenting with different layouts without worrying about exact sizes.

For this reason, low-fidelity wireframes are far better to show to clients and other stakeholders, as they are better structured than the initial hand-drawn sketches.

An example of a low fidelity wireframe created in grayscale

3. High-fidelity Wireframe

When to use: In the mid to final stages of the product design process, when conducting usability testing or communicating with stakeholders or clients to demonstrate what the end product will look and feel like. The final, polished UI designs can also be used as a hand-off doc to the developers who will be implementing the designs in code. 

High-fidelity (or hi-fi) wireframes contain more polished visual details and are closer to the final product. They are used to refine the design and ensure that all necessary features and functionality are included.

High-fidelity wireframes can be created using a range of industry standard design tools like Figma, specialized prototyping tools, or by coordinating with developers to use code for more tailored interactivity and functionality.

These types of wireframes will often use realistic images, colors, and typography to give a more accurate representation of the final design. They will often include interactive elements such as dropdown menus, hover states, and clickable buttons to simulate the final user experience.

One of the biggest benefits of high-fidelity wireframes is that their closeness to the final product can help identify any potential issues or problems with the design before full development begins. 

An example of a polished user interface with branded images and typography

Tips to Improve Your Wireframes

It takes time and effort to create an effective wireframe so that it’s useful and appealing for both designers and stakeholders. Let's explore some tips and best practices for improving your wireframes.

1. Start With A Clear Goal

Before creating a wireframe, it's important to have a clear goal in mind. 

What is the purpose of the website you are designing? What are the key features and functions that you want to include? 

Starting with a clear goal will help you focus your design and make sure that it meets the needs of your project.

2. Keep It Simple

One of the biggest mistakes that designers make with wireframes is trying to include too much detail too soon. When starting on a project, wireframes are meant to be simple and low-fidelity representations of your design. Avoid using color or elaborate graphics. Instead, focus on the layout, content, and functionality of your design.

3. Use A Grid System

Using a grid system is an essential technique for creating well-organized and visually appealing wireframes. Grids help to establish consistency, balance, and hierarchy in your design, which can make it easier for users to navigate and understand. Many wireframe tools and design software have built-in grid systems, but you can also create your own when using a pen and paper.

4. Use The Right Wireframing Tools

There are many wireframing tools available, from simple pen and paper to sophisticated design software. Some popular examples include Sketch, Figma, and JustinMind. When choosing a tool, you should consider your design needs and your budget.

Also, make sure the tool you pick allows you to work and communicate your ideas and designs clearly with your team.

5. Incorporate User Feedback

Wireframes are not meant to be static documents, and should be constantly refined and improved based on user feedback and testing. Share your wireframes with stakeholders, colleagues, and potential users to get their input and suggestions. Their feedback can help you identify areas of your design that need improvement, and should give you a starting point to decide how to refine your wireframe.


Wireframes can be incredibly simple but powerful tools to help come up with the ideal design for a web page. By adopting a combination of hand-drawn, low-fidelity, and high-fidelity wireframe, you'll be able to create a blueprint that helps you organize your ideas and communicate them effectively with both your team and your clients.

We hope that the examples we've provided can help you gain inspiration for your own designs and help you learn how to create wireframes that are both aesthetically pleasing and functional. Remember to always keep the user experience in mind and to iterate your wireframes as you go along in your web design process!

Blog author Joana Almeida

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Launch a career in ux design with our top-rated program

Top Designers Use Data.

Gain confidence using product data to design better, justify design decisions, and win stakeholders. 6-week course for experienced UX designers.