📰 3 Design Articles
Top 10 Cognitive Biases in Product Design
- UX Planet provides a digestible list of cognitive biases, unconscious reactions that can inform our decision-making. It emphasizes the importance of recognizing these biases to make more objective choices in the design process, ultimately enhancing product usability and appeal.
- Visual examples create clarity around concepts such as the “false consensus effect”, which is the tendency to assume the way you think or feel about something is how everyone relates to it.
- Cognitive bias is a fascinating and extensive topic, and the article doesn’t provide an exhaustive list. Check out this list by The Decision Lab for more information, or this (very cool!) video from Veritasium to see it in action.
The (Not so Subtle) Reason You Hate Chatbots
- This case study by UX consultant Peter Ramsey delves into the details of why many users find chatbots to be a frustrating experience, breaking down the most common user pain points as well as explaining how to implement potential improvements.
- Users want a chatbot to instill confidence in its ability to get the correct end result. If next steps to solve a problem aren’t clear, or information seems questionable, someone is much more likely to opt out of the chat—and possibly opt into another product choice or solution.
- “There's a strong argument that chatbots are mostly a one-sided revolution; increasing efficiency for businesses, whilst generally irritating consumers. To be clear, they can be fantastic. But broadly, virtual agents aren't exactly the future of customer service that we were promised.”
Designing Climate-Forward AI Companies
- Dr. Santhi Analytis emphasizes the importance of AI companies prioritizing sustainability alongside innovation. She advocates for the integration of design and policy to reduce AI's carbon footprint, arguing that every AI company should also be built around a tenet of sustainability.
- A major way organizations can do this is by considering how they design: for instance, the carbon footprint created by hardware development can be reduced through certain infrastructures. Seebeckcell Tech takes the heat waste produced by data centers and turns it into usable energy by way of electricity.
- “Forbes reports that AI tools fueled a 34% spike in Microsoft’s water consumption. The month before OpenAI completed its training of GPT-4, Microsoft pumped in about 11.5 million gallons of water to its cluster of Iowa data centers. Essentially, ChatGPT gulps up a 16-ounce water bottle every time you ask it as few as five questions.”
💜 Portfolio Inspiration
Shayna James, a UX Academy graduate, brings her background in psychology to the forefront in the development of an app parents can use to make interactive agendas for children with learning differences. Her UI is also incredibly strong. She showcases a keen eye for color and brand development in her design for a social media platform that connects mountain climbers to their local community.
Got a portfolio you love that you’d like to share with our audience? Email your suggestions to hello@designlab.com.
Curiosity about life in all its aspects, I think, is still the secret of great creative people. - Leo Burnett (advertising executive)
💡 Interesting Stuff...
- What is the Zeigarnik Effect?
- Made with Wood, Fueled by Sand
- How Emotional Design Impacts Users
- Lamborghini Redesigns Logo After 20 Years
🧪 From the Lab
Advanced Figma Deadline Upcoming
The registration deadline for our new Advanced Figma course is coming up, with the enrollment deadline for priority peer group assignment set for Wednesday, April 10th.
Learn more about how to uplevel your Figma skills at our live webinar, being held the same day. We’re also currently offering a $100 discount on enrollments for our first cohort.
Master the Use of Data in Your Designs
Our 6-week Data-Driven Design course launches in just one month, on May 3rd. Through hands-on projects, expert mentorship, and collaborative peer group sessions, you’ll learn how to use product data to design better and move business metrics. Join our upcoming live webinar to learn more or enroll now.
New Design Events Coming Up
We're always adding more events for our design community. Check out some upcoming sessions below:
Monday April 29: How to Use Gemini for UX Writing Tasks
Monday May 20: Explore the Main 20th Century Art Movements
We encourage you to keep an eye on the full event calendar on our registration page—we'll be adding more new events soon.
You can catch recordings of other past events at our recently updated events archive.
UX Academy Foundations Begins this Monday
Our April cohort of UX Academy Foundations launches this coming Monday, April 8th. Work 1:1 with an industry expert mentor and learn all the foundational skills you’ll need to design your own responsive site.
Get hands-on design experience through dynamic project work, gain proficiency in tools like Figma, and start integrating AI into your workflow. All students also receive a $500 tuition credit towards our career-switching bootcamp, UX Academy.
Reserve your seat now—spaces are limited.
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