Cognitive Biases & the Challenge with Chatbots

Articles, ideas, and news about UX/UI design and related spaces.

Apr 5, 2024
Min Read

📰 3 Design Articles

Top 10 Cognitive Biases in Product Design 

  • UX Planet provides a digestible list of cognitive biases, unconscious reactions that can inform our decision-making. It emphasizes the importance of recognizing these biases to make more objective choices in the design process, ultimately enhancing product usability and appeal.
  • Visual examples create clarity around concepts such as the “false consensus effect”, which is the tendency to assume the way you think or feel about something is how everyone relates to it.
  • Cognitive bias is a fascinating and extensive topic, and the article doesn’t provide an exhaustive list. Check out this list by The Decision Lab for more information, or this (very cool!) video from Veritasium to see it in action.

The (Not so Subtle) Reason You Hate Chatbots

  • This case study by UX consultant Peter Ramsey delves into the details of why many users find chatbots to be a frustrating experience, breaking down the most common user pain points as well as explaining how to implement potential improvements. 
  • Users want a chatbot to instill confidence in its ability to get the correct end result. If next steps to solve a problem aren’t clear, or information seems questionable, someone is much more likely to opt out of the chat—and possibly opt into another product choice or solution. 
  • “There's a strong argument that chatbots are mostly a one-sided revolution; increasing efficiency for businesses, whilst generally irritating consumers. To be clear, they can be fantastic. But broadly, virtual agents aren't exactly the future of customer service that we were promised.”

Designing Climate-Forward AI Companies 

  • Dr. Santhi Analytis emphasizes the importance of AI companies prioritizing sustainability alongside innovation. She advocates for the integration of design and policy to reduce AI's carbon footprint, arguing that every AI company should also be built around a tenet of sustainability.
  • A major way organizations can do this is by considering how they design: for instance, the carbon footprint created by hardware development can be reduced through certain infrastructures. Seebeckcell Tech takes the heat waste produced by data centers and turns it into usable energy by way of electricity. 
  • “Forbes reports that AI tools fueled a 34% spike in Microsoft’s water consumption. The month before OpenAI completed its training of GPT-4, Microsoft pumped in about 11.5 million gallons of water to its cluster of Iowa data centers. Essentially, ChatGPT gulps up a 16-ounce water bottle every time you ask it as few as five questions.”

💜 Portfolio Inspiration

Shayna James, a UX Academy graduate, brings her background in psychology to the forefront in the development of an app parents can use to make interactive agendas for children with learning differences. Her UI is also incredibly strong. She showcases a keen eye for color and brand development in her design for a social media platform that connects mountain climbers to their local community.

This is a GIF of a UX design portfolio.

Got a portfolio you love that you’d like to share with our audience? Email your suggestions to

Curiosity about life in all its aspects, I think, is still the secret of great creative people. - Leo Burnett (advertising executive)

💡 Interesting Stuff...

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Launch a career in ux design with our top-rated program

Top Designers Use Data.

Gain confidence using product data to design better, justify design decisions, and win stakeholders. 6-week course for experienced UX designers.