📰 3 DESIGN ARTICLES
- Baymard Institute conducted an analysis of the effectiveness of ChatGPT for finding errors within existing UX and the results were… not great. The extensive study found the error rate of ChatGPT to be 80% across 12 web pages when compared with the work of human UXers.
- Of the errors found by the popular chatbot, the majority were outdated or redundant, such as suggesting a site feature that already exists. However, one out of eight of the recommendations were found to actually be harmful to the overall user experience of the site.
- “In the UX world, large language models like ChatGPT are increasingly proving as indispensable work tools… however, when it comes to having GPT-4 help with performing UX audits, we would caution against it…”
- Author Thomas Cree explains how by understanding what the user needs to know and when, UX designers can use data visualization to break down numbers and statistics in accessible ways.
- Knowing whether to use a chart or graph, how color can help or hinder, and keeping things simple are all effective elements to consider. Cree, who worked for a sports betting app, highlights how when used correctly, data visualizations can greatly improve not just UI, but user experience overall across many types of apps.
- “Put simply, data visualization is the use of common graphics in order to present complex data to the user…One of the primary objectives for a UX/UI designer should be to eliminate frustration and barriers from the user’s experience while providing them with the tools they need to achieve their goals.”
- Product Manager Ken Olewiler discusses his idea of “cooperative intelligence,” which he essentially defines as the successful partnership between human and machine, and how it relates to implementing AI in UX.
- Olewiler outlines the goal of cultivating an effective relationship that both assists with and adapts to a user’s need, without taking away their autonomy or making the experience feel static or cold.
- “AI enables UX designers to conceive of and realize designs for incredible new product experiences that dramatically improve human-machine interactions. The goal now is to do so thoughtfully…and remembering that Gen AI is most valuable when it serves the aspirations and ideals of human beings.”
💜 PORTFOLIO INSPIRATION
Susan Chien, a UX Academy graduate, excels in her process of tackling each UX problem…and leveraging her rich career background to create strong solutions.
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"Easy of use may be invisible, but its absence sure isn't." - IBM
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