AI has quickly become an integral part of the tech landscape. Many view AI as a way to improve efficiency and keep costs down. But the rise of AI has also given way to fresh concerns about the future of several disciplines—including UX design. If you’re new to UX, you might even find yourself wondering: Is AI going to take my job?
Let’s set the record straight: As long as we’re designing for humans, we’ll always need human designers. Moreover, AI technology offers exciting new possibilities for better, more inclusive user experiences. It’s all about learning how to make AI work for you (that’s where we come in!).
In this blog post, we’ll explore seven ways UX designers can use AI to their advantage; from analyzing real user data, to elevating prototypes with branded color palettes.
- How is AI impacting the UX design industry?
- 7 ways UX designers can use AI to their advantage
- How accurate is AI in UX design?
- Which AI tools are best for UX design?
- Key Takeaways
How is AI impacting the UX design industry?
Artificial intelligence, or AI, is a form of technology that essentially allows machines to think, reason, and complete tasks in a way that mimics human intelligence. AI is all around us; from automated customer service chatbots, to recommending products based on browsing history.
By automating the jobs usually done by humans, AI is revolutionizing the tech industry—and UX is no exception. AI helps UX designers automate mundane tasks, such as categorizing user actions, predicting future behaviors, and extracting relevant insights from large volumes of user data—which, in turn, leaves more time for fine-tuning the final product.
Instead of creating trial and error approaches or using predefined rules, AI tools also enable UX designers to develop predictive models based on user data—and automatically apply them to their designs. This level of personalization allows for more sophisticated, user-centric digital products.
So where does all this leave UX designers?
While AI can be a powerful addition to a UX designer’s toolkit, it simply can't replace human empathy. At its core, UX design will always be about developing a deep understanding around human needs—and creating functional, enjoyable products that reflect daily human experiences. A big part of UX design is also leading workshops and collaborating with stakeholders across the business, something AI won’t replace any time soon.
Not only are UX designers’ jobs safe, but the World Economic Forum actually predicts that AI will create 97 million new jobs by 2025. In short: AI is here to stay—and it can even make UX designers' lives easier. Which brings us to the next section…