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New Course

For Experienced UX and Product Designers

Data-Driven Design

Master the fundamentals of product data and UX analytics in this 6 week course.

Working in cross-functional teams is essential to the design process. Designers partner with product, engineering, and business leaders to create and ship the products and experiences that live in the world.

Data-Driven Design helps designers understand how data can be leveraged throughout the product development process. Enroll to learn how to collect and interpret data to design, launch, and grow digital products—and partner effectively with data-minded stakeholders in your organization.

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Have questions or want to enroll your team? Get in touch

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Course level

course level intermediate

This course is ideal for mid to senior level designers

Next course begins

June 4th

Limited number of spots available

Course duration

6 weeks

3 - 4 hours per week

What You'll Learn

Take the next leap forward in your design career. Learn how to make an outsized impact and speak the language of your partners across the business.

Course Format

During the 6-week online course, participants will engage in a mix of learning moments including:

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Self-paced learning

A mixture of video and written lessons to teach core concepts and demonstrations

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Hands-on projects

Put theory into practice by analyzing and acting on sample sets of data

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Cohort critiques

Three 90-minute sessions to get peer and mentor feedback on your work

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Mentor feedback

Receive personalized critique and insights on your project work

What we'll cover

In this course, you’ll learn how to use data to design, launch, improve, and grow digital products. You’ll also practice crafting experiments to validate your design decision-making and create an impact. This course is perfect for experienced UX and Product Designers, with 3-4 hours of course material and activities every week.

Here are a few of the core topics and exercises that will help you sharpen your skills:

Week 1:

Business Value of Data-Driven Design

Getting Started

Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.

Product Metrics

Learn the fundamentals of product metrics, and how teams use them to guide what gets designed, built, and measured over time for apps and web products.

Connecting Metrics to Data

Explore what tools product teams use to monitor product metrics, such as data tracking tools and business dashboards, and how you can use them to better understand user behavior.

Week 2:

Using Data in New Product Development

Data in New Product Development

Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.

Design Briefs and Rationale

Understand how to initiate a new product or feature with stakeholders that’s grounded in data and metrics.

Creating Data-Informed Recommendations

Practice creating design recommendations for new product features that build on qualitative and quantitative data.

Week 3:

Iterating Products with Data

Data in Product Iteration

Learn best practices for continuously improving digital products through usage data and data-informed experimentation.

Using Data in Prioritization

Understand how to use data and metrics to prioritize which product improvements should be made first in your product backlog.

Creating Experiments for Product Iteration

Practice planning statistically significant experiments that’ll help improve usage and usability of digital products.

Week 4:

Growing Products through Data-Informed Experiments

Data in Product Growth

Understand what metrics matter most for growing and scaling digital products, and how they can influence overall product health.

Designing Experiments for Growth

Learn best practices for how to set up a data-informed growth experiment.

Week 5:

Overcoming Real-World Obstacles

Moving Past Experimentation Roadblocks

Understand common challenges teams face when running experiments, and how best to address them.

Finding Gaps in Data

Practice identifying when to conduct research or gather data, versus running experiments or building features.

Week 6:

Presenting with Data

How to Structure Conversations Around Data

Build trust and confidence in your work by intentionally structuring your interactions with different stakeholders.

Putting This into Practice

Learn practical strategies for applying the tools from this course with your company and teams.

Mentorship From a Top Designer

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Our powerful network of Designlab mentors is our secret weapon. When you enroll, we’ll connect you with an experienced professional designer with a track record of mastery in data-driven design. They’ll guide your progress and provide personal feedback on your work.

Approved by Our Design Advisory Board

The Data-Driven Design curriculum is informed by the experiences of our Design Advisory Board. These senior leaders have years of experience hiring and growing design teams. They know the skills that maturing designers need to be successful today and well into the future.

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Meeta Mathur

Director of UX Design,
Athenahealth

Advisor

Meeta brings 25+ years experience in leading design teams through multi-team, multi-year, complex visioning and strategic projects. Meeta has experience in consulting, and in product design for fintech and healthcare. She is also a design mentor to young professionals and an advisor to startups seeking design management expertise.

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Lisa Jackson

Former VP and GM,
frog

Advisor

Lisa is an executive with 20+ years defining and executing product strategy based on human-centered design. She has a proven track record for incorporating user experience into technology offerings at global companies like frog, Philips, and HP.

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Kaycee Collins

Product Design Director,
Honor Care

Advisor

Kaycee uses a human-centered approach to people management as she leads the product design team at Honor Care. She’s previously led a design team at WW, taught advanced design courses with Cooper Professional Education, and worked as a UX researcher at Scottrade.

Level up your skillset. Save your spot in the next cohort today

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Let us help answer your questions. Reach out to the Designlab team

Frequently Asked Questions

What do I need to know in order to take this course?

This course is for professionals who’ve worked in a UX/UI design role for at least 3 years, and already have some experience in designing and shipping digital products. If you’re just starting out in UX/UI design, then you should consider our UX Academy Foundations course.

How will this course help my career development as a designer?

This course will help make you a more effective partner to data-minded stakeholders in your organization, such as your leadership team, product management, engineering, and data analytics. After taking this course, you’ll be stronger at using data to make design recommendations and influence feature prioritization in your product backlog. Plus, with improved experimentation skills, you’ll be able to propose and construct experiments that’ll help you prove the value of design improvements. All of these skills will help you create more impact in your role as a UX/UI designer.

How are cohort discussions scheduled?

Cohort sessions will be held Wednesdays, Thursdays, and Fridays at either:

• 12pm ET (9am PT)
• 6pm ET (3pm PT)

When you sign up for the course, you'll note all of the times that you would be able to meet with a group. Based on availability, we'll place you into a session at one of those times.

If these days and times do not work for you, please reach out to us to see if we can accommodate a different time.

Do you offer any discounts?

We currently offer discounts for veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course.

What is the course pacing?

Students should expect to spend 3-4 hours per week on course work including time for reading, practice projects, and cohort sessions. The following milestones will exist each week:

• Sunday: New content is released.
• Wednesday, Thursday, or Friday: Participants will meet with their mentor and small group to present their work.
• Friday: Participants will submit their projects to the platform. Participants may choose to make updates to their project based on what was discussed in their small group earlier in the week.
• Monday: Mentors will provide written feedback on project work.

What if I can’t start the course on launch day?

Since the course is self paced and flexible in nature—when you decide to start your first week’s curriculum is up to you!

What if I don’t like the course?

You can drop the course at any time and we’ll provide a prorated refund based on the week of of the course that you're in.

Can I use my company’s L&D budget for this course?

Absolutely! If you have any questions about how to do this when you’re enrolling for the course, please reach out via our Help Center contact form for more information.

What if I’m part of a team that wants to take this course?

We’re happy to work with a team or company. Feel free to enroll everyone here or reach out to our team for more information.

Take the next step in your career

Invest $1,499 and grow your approach to data-driven design

Enroll

Limited Spots Available • Next Cohort Starts June 4th

You won’t be charged anything today—only on the first day of the course.