AI for the
Lean Marketer
Build practical, AI-powered marketing workflows you can use immediately. Enroll in our inaugural cohort and save $250. Download the syllabus to learn more.
Program Summary
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Why We Built This Program
At Designlab, we’ve spent the last two years building hands-on AI programs for designers—and watching how quickly those tools moved from “interesting” to indispensable. As a marketer who’s spent most of my career at startups and small teams, I kept asking the same question: where does AI actually help marketers today?
The problem wasn’t a lack of ideas. It was the opposite. There’s an overwhelming amount of advice about AI for marketing—much of it abstract, repetitive, or disconnected from real workflows. So we set out to curate something different: a series focused on the places where AI is already making experienced marketers faster, more effective, and more creative.
Instead of covering everything, we went looking for people who are deeply fluent in a few highly practical workflows—things you can take back to work and use immediately. My hope is that you leave this series energized, confident, and equipped with systems you’ll keep using long after the sessions end.
—Cam Lay, VP Growth, Designlab
Want an in-depth look AT the curriculum?
About AI for the Lean Marketer
There’s no shortage of advice about AI tools and how marketers should be using AI—but much of it is either a poorly disguised sales pitch for a new tool, too shallow, or disconnected from the realities of day-to-day marketing work. For marketers focused on getting stuff done and driving results, that noise can quickly become overwhelming.
AI for the Lean Marketer was built to cut through it. This hands-on workshop series focuses on AI-powered workflows that are already saving marketers time right now—not speculative future use cases or basic “AI 101” explainers.
Across four focused sessions, you’ll learn how experienced practitioners are using AI to tackle real marketing problems: clarifying positioning, creating brand-consistent visuals, improving search performance in an AI-driven discovery landscape, and turning one strong asset into a multi-channel campaign. The emphasis is on reusable workflows, prompt frameworks, and systems you can apply immediately—whether you’re a generalist at a startup, part of a small growth team, or working inside a larger organization that wants to operate with lean-team speed.
Whether you’re a marketing generalist at a startup, part of a small growth team, or working inside a larger organization, AI for the Lean Marketer will help you move faster, work smarter, and apply AI in ways that make an immediate difference in your day-to-day work.
Who It’s For
AI for the Lean Marketer is built for marketers who are actively doing the work—and want better systems for getting more done with less. It’s designed for people who already understand marketing fundamentals, but want practical, modern AI workflows they can apply immediately across strategy, execution, and distribution.
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This workshop series is especially well-suited for:
MARKETING GENERALISTS & OPERATORS
Marketers at startups, scale-ups, or agencies who wear multiple hats and need to move quickly across positioning, content, visuals, and distribution—without relying on large teams or specialized roles.
LEAN TEAMS WITHIN LARGER ORGANIZATIONS
Marketers at bigger companies who want to operate with startup-level speed and efficiency—using AI to streamline workflows, reduce bottlenecks, and get more leverage from existing resources.
FOUNDERS & ENTREPRENEURIAL MARKETERS
Founders, operators, or solo builders who are deeply involved in marketing and want proven, non-fluffy ways to use AI to sharpen messaging, create assets, and drive organic growth—without starting from square one.
Across all of these roles, this series is for people who value hands-on learning, care about real outputs, and want workflows that work in the real world—not just ideas that sound good in a slide deck.
Session Schedule
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Meet the Instructors
Tata Maytesyan
Tata Maytesyan is a growth and marketing strategist with 15+ years of experience helping startups and scale-ups drive sustainable growth through customer insight, positioning, and AI-powered marketing systems. She’s worked with brands like Nike, Picsart, and Deloitte and previously led sold-out courses and talks related to AI in marketing.
DJ Kim
DJ Kim is a digital artist and creative technologist focused on AI-powered creative production. Based in New York, he works with the FLORA team to develop and optimize pipelines for design, filmmaking, and VFX. He brings over seven years of professional video production experience and a background spanning AI-driven visual effects, computer vision, and interactive work.
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Rasheed Badawi
Rasheed Badawi is a senior AI Search and Growth Marketing leader with 10+ years of experience across SEO, AI-driven marketing, and digital strategy in Ecommerce and B2B. He currently leads GenAI and LLM Search Optimization initiatives at Salesforce, focusing on how brands are discovered and trusted across AI-powered search experiences like ChatGPT and Google AI Overviews.
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Jerome Clark
Jerome Clark is a fractional CMO and brand marketing executive with 20 years of experience leading global brand strategy for companies like L'Oréal, Revlon/Elizabeth Arden, and Groupe SEB. As a consultant to SMEs, he helps lean marketers do more with less—using AI to work more efficiently, amplify impact, and execute strategic branding and digital marketing initiatives.
Showcase Your Work
Earn a certificate of completion when you attend all sessions of AI for the Lean Marketer, and display it proudly on LinkedIn.
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Learn Leading AI Marketing workflows
Enroll now to save your spot in the inaugural cohort and save $250 — or schedule a call with our team to learn more.
