Data Driven Design

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Design Better With Data

Gain confidence in your ability to use product data across all facets of your design role – from running experiments, to justifying design decisions with business impact, winning over stakeholders, and more.

Course Summary

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NEXT COHORT
Apr 10, 2026
EXPERIENCE LEVEL
Mid & Senior Designers
COURSE DURATION
6 Weeks
PRICE
$999
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Want an in-depth look at the curriculum?

About this Course

Data is the foundation of effective product and UX design, empowering designers to create products that precisely address user needs and ensure their journeys are the right ones.

HYBRID COURSE
FORMAT

Complete lessons on your own time each week and then meet live weekly in peer group sessions

HANDS-ON
PROJECTS

Put theory into practice by analyzing and acting on sample data sets

PEER GROUP
SESSIONS

Scheduled sessions let you get peer and mentor feedback on your work

THE DESIGNLAB HAPPINESS PROMISE

If you’re not a fan of the course and you’ve fully participated, get your money back within 7 days of finishing.
Read more here.

Made for Design Professionals

Data-Driven Design was created for mid to senior level designers looking to level up their data proficiency – and their career.

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PRODUCT DESIGNERS

Learn to better leverage data in your design process, run quantitative experiments, and align your work with business goals.

DESIGN LEADERS

Elevate the perceived value of design in your org by integrating data-driven insights into your strategic recommendations.

DESIGN TEAMS

Gain a shared understanding and vocabulary around data across the team, and build a culture of data-driven decision making.

Master the Use of Product Data & UX Analytics

YOU WILL
LEARN

1
How to use product team tools to learn user behaviors
2
How to use data to strengthen your design recommendations
3
How to create experiments that help improve your products
4
How to show stakeholders the value of your data-backed designs
5
How to break through common data-driven design roadblocks

Mentor-Led Peer Group Sessions

Your cohort will be matched with an experienced professional designer with a demonstrated expertise in data-driven design. They’ll guide your group’s progress and provide 1:1 feedback on your project work to help make sure your learning experience is an incredible one.

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Data-Driven Design Course Curriculum

WEEK 1

BUSINESS VALUE OF DATA-DRIVEN DESIGN

Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.

WEEK 2

Using Data in New Product Development

Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.

WEEK 3

ITerating products with data

Learn best practices for continuously improving digital products through usage data and data-informed experimentation.

WEEK 4

Growing Products through Data-Informed Experiments

Understand what metrics matter most for growing and scaling digital products, and how to set up a data-informed growth experiment.

WEEK 5

Overcoming Real-World Obstacles

Understand common challenges that teams face when running experiments, and how they move through them.

WEEK 6

PResenting
with data

Learn how to structure your interactions with different stakeholders to build trust and confidence in your work.

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Get a detailed look at what you'll learn in the course

What Students Say

“I really liked the material… 10/10 for quality content.”


-Beatriz Ramos, Product Designer, Personify

“...extremely valuable and applicable to my ongoing work.”


-Rachael Shaw, UX Designer, CNH Industrial

“The information provided in the course was easily digestible yet robust –and I liked the weekly sessions where I could talk to other designers and my mentor as well as receive feedback on my work.”


-Adrienne Harris, UI Designer, Yext

"[My mentor] Stefan was great! He was very knowledgeable and generously shared his knowledge."


-Hope Elston, Digital Growth & Innovation, Mary Kay Global
“I really liked the material… 10/10 for quality content.”

-Beatriz Ramos, Product Designer, Personify
"10/10 Quality"
"[My mentor] Stefan was great! He was very knowledgeable and generously shared his knowledge."

-Hope Elston, Digital Growth & Innovation, Mary Kay Global
"Valuable and applicable"
“...extremely valuable and applicable to my ongoing work.”

-Rachael Shaw, UX Designer, CNH Industrial
"Digestible but robust"
“The information provided in the course was easily digestible yet robust –and I liked the weekly sessions where I could talk to other designers and my mentor as well as receive feedback on my work.”

-Adrienne Harris, UI Designer, Yext
"Great mentorship"

Our Students, Alumni, and Mentors Work at Top Companies Around the World